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As humans, we are wired for connection. Our brains seek bonds with others, and charisma draws people to you. When you align with others, they will support you and your message. This is essential for anyone wanting to improve communication skills, engage in virtual selling, and enhance soft skills development and training.

Is a person born with charisma?

You may recall a charismatic person and wonder if they were born with those traits or learned them. The answer is both! Charisma involves confidence, passion, and conviction. Some people may naturally have certain personality traits, but as they experience success, these traits become more comfortable and creative. Over time, they integrate these qualities into their personality. Others can learn charisma. It’s a blend of what we say and how we say it. Charisma is a dynamic communication skill that can be developed and adapted.

Professional woman delivering a speech to a large audience.

Will it be easy to learn how to be charismatic?

Learning charisma takes work, commitment, and practice. The ease of learning depends on how willing you are to change. The process may feel uncomfortable, but understanding which traits hold you back and replacing them with new behaviors will eventually help you become more charismatic.

What are the components of charisma?

Charisma consists of six components. Let’s look at each one and how they can apply to your daily interactions.

First Impression:

Our brains are designed to assess danger quickly. Because of this, first impressions are crucial. When meeting someone, we instantly look for any signs of threat. Studies show that 70% of first impressions stick. This makes it important to be aware of how you come across and to make sure your impression aligns with your goals.

A study by Todorov & Oh (2021) explores how first impressions, particularly facial expressions and body language, impact perceptions of warmth and competence. Read more about their research here.

Attire:

You don’t have to wear a three-piece suit, but appearance matters. Dress just slightly above your audience. This shows you are committed to the event and situation.

Resting Face:

Be mindful of what your face communicates when you’re listening or thinking. A furrowed brow or tense expression may convey disagreement or nervousness, even if that’s not your intention. Maintaining a positive resting face and offering an organic smile can boost your charisma. Smiling even releases oxytocin, making you feel better!

Nonverbal Behaviors:

Nonverbal cues—eye contact, posture, and positioning—play a significant role in communication. Pay attention to how your actions match your words. For example, avoid looking at your phone or turning away from your communication partner during a conversation.

Authenticity:

Authenticity means expressing yourself honestly and positively. When you’re open to learning and sharing your true thoughts, you show a positive, genuine version of yourself. Trying to cater to others’ preferences creates cognitive dissonance, which is mentally exhausting and ultimately unsustainable.

Professional man explaining a concept to a group.

Empathy:

Brené Brown, in her research, defines empathy as “simply listening, holding space, withholding judgment, emotionally connecting, and communicating that incredibly healing message: you’re not alone.” Empathy is a mindset that can be learned by experiencing the world through others’ eyes. You can engage in conversations with unfamiliar listeners, read diverse books, and participate in groups to gain insights into other perspectives. Learn more about Brown’s empathy research.

Vocal Delivery:

Maximizing awareness of volume, speech rate, and tone is key. Speaking too softly, too quickly, or with hesitation undermines your credibility. Be mindful of word choice, too. Instead of saying, “I don’t think that will work,” say, “My concern with this option is that we wouldn’t be addressing…”

Message Alignment:

Align your message with your audience. The elements of vocal delivery may depend on the message itself. For example, when explaining software to beginners, speak more slowly and clearly. But if you’re giving a progress update to coworkers, speaking more quickly is fine to maintain their attention. Adjusting your speech style to suit the situation strengthens your charisma.

Confidence:

Confidence plays a vital role in charisma. If you want to boost yours, consider these tips:

  • Believe in Yourself: Understand that you’re there for a reason. Many of us experience “imposter syndrome” and doubt our abilities. Trusting in yourself makes a big difference.
  • Identify Weaknesses Realistically: Recognize the behaviors that hold you back and work to overcome them.
  • Focus on Strengths: Recognize your strengths and find creative ways to apply them. For example, if you excel at organization, lead a project with confidence, knowing you’ll maintain order throughout the process.
  • Celebrate Successes: Avoid focusing solely on failures. Recognizing and celebrating your small victories builds confidence.

Self-Discovery

As we’ve discussed, charisma helps you draw others to you. Some people may naturally possess it, but for others, it can be developed. At Corporate Speech Matter Expert, we’re dedicated to helping individuals unlock their inner charisma. Our programs are designed for those who want to enhance their business relationships, add value to their partnerships, and lead great teams.